![]() What has many folks–me included–waving a white flag of launch surrender is the ubiquitousness and unrelenting, suffocating volume of it all. The reason it’s heralded as The Way To Succeed is that it is, in fact, a good way to succeed. To launch, and to promote launches via blog or Twitterfest, is not inherently negative. It seems that Launch Fatigue has set in, and entrepreneurs are feeling it, both as launchers and as audience members. And if you’re not currently doing it, you’re feeling pressured to do so. It’s heralded as The Way To Succeed, so everyone does it. The twitter launchfest is the new flyer-on-every-windshield. ![]() It’s the blogosphere’s version of a press junket for celebrities. ![]() The pre-launch blog post (and guest post) spree is the new mass email. Which again is fine… except everyone is doing it. But of late, people use their blogs to ramp up their launches with a series of product-oriented blog posts… which is fine, except everyone is doing it, and everyone is feeling pressure to do it.Īt the same time, we’re all leaning heavily on our Twitter networks (or being leaned heavily on) to tweet the living daylights out of every single product and service we offer. It used to be that blogs were primarily vehicles for conversations and suggestions and general ponderings, and sales were confined to service or product pages. The same streams we turn to for communication and connection are flooded by a relentless stream of products. What I’ve got is a bad case of launch fatigue. It’s as if someone coopted the watercooler for advertising space. ![]() I spend more time trying to discern valuable, stand-alone content and content that’s pushed primarily to hoist an offer on me than I do enjoying the content. Editor’s Note: This is a guest post from Marissa Bracke. ![]()
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